Considering the amount of makeup brands that are available, shopping for beauty isn't easy. So if you're out there feeling a tad overwhelmed by the sheer number of names that pop up whenever you're looking to upgrade your makeup routine, you're not alone. In fact, a quick Google search for the “best makeup brands” throws up more than 2.3 million (!) results.
We've seen a fair share of releases that positively blew our mind in 2022, whether they came from all-time favourite brands or those that are new to the beauty industry – so before stepping into 2023, it's only natural that we applaud those that have caught our attention.
Whether you're here to refresh your makeup bag in time for the New Year, or if you want to find out which brands the experts are obsessed with and what will always take pride of place on their dressing tables, you’ve come to the right place. Here, a bunch of GLAMOUR editors and beauty insiders – whose job it is to sort the best from the rest – have shared the secrets of the makeup brands that they rely on, use every single day and trust implicitly. We know – it's a hard job, but somebody has to do it, right?
Sure, no makeup brand is simply the best at absolutely everything, and it's always healthy to have a good mix of products, whether they're affordable or premium. Read up on the below to find out which brands are best known for their complexion products, eyeshadow, lipsticks, the ones that are worth the investment and the ones that are most sustainable. We've also included product recommendations that we reach for on our day-to-day, and the ones that we've emptied out and re-purchased time and time again.
Looking to glam up your makeup routine? Check out our guides for the best concealers, the best brow gels and the best lip liners. If you're on the hunt for some skincare products, be sure to take a look at our edits of the best retinol serums and the best SPF powders too.
For more beauty content from Glamour UK Commerce Writer Denise Primbet, follow her on Twitter @deniseprimbet and Instagram @deniseprimbet.
Scroll for our full edit of the best makeup brands to shop…
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